The first ripple in a money-driven, potentially seismic shift in college sports came Thursday when the Pacific-10 Conference announced the University of Colorado will become its 11th member, beginning with the 2012-13 school year.The Big Ten Conference, which has had 11 members since Penn State joined in 1990, could be next with a major move. Regents at the University of Nebraska— which like Colorado has been a member of the Big 12 — could announce as early as Friday that the school is joining the 114-year-old league.
The moves, aimed largely at increasing television revenue from the schools’ football programs, are a signal that the landscape of college sports could be reshaped this summer by dramatic realignments that could jeopardize longstanding regional rivalries and raise a range of questions. Among them: Where will the University of Texas and Notre Dame— considered the crown jewels of college sports because of the huge revenue their programs generate — end up? Will the Big 12 Conference (which also includes Texas) survive? As Colorado and Nebraska depart the league, its viability is in doubt. Will a domino effect — driven partly by expansion plans of the Pac-10 and Big Ten — create chaos in any other leagues, such as the Big East?
Those with a stake in college sports have been waiting for such events to unfold since the Big Ten announced in December that it was studying expansion.
Conference expansion is largely about hooking up with brand-name football programs with heavy followings that are the basis for lucrative TV deals. There is little room for sentiment with millions of dollars on the line.
This is all about money. the joy of competition for the sake of competition is lost forever…
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